SLEIGH RIDE PARTNERS, Inc., a Delaware corporation and its subsidiaries and affiliates (collectively, “OU”) owns and operates the website located at This Privacy Policy describes the information we collect through our website and how we use that information. If you have any questions about our Privacy Policy, please contact us at This Privacy Policy applies to the services and products offered by OU, as well as any other applications, content or features that we may offer on our website from time to time.


We collect both personally identifiable information and non-personally identifiable information from visitors to our website, virtual try-on, use of mobile applications, communications through social media, telephone calls, email communications to us and other communications when you participate in events and promotions. We may also collect information about you from our parent, affiliate or subsidiary companies.

In order to access portions of this Site, you must first complete the registration process to become an Insider. During the registration process as an Insider, we collect personal information such as your name and email address. Once you complete and submit your registration as an Insider, you have opted-in to receive email communication from OU about your account. You may also agree to subscribe to one or both of our regular email subscriptions. You may decide at any time to make use of the “terminate membership” button on the Site, at which point you will no longer have Insider access to certain shopping portions of the Site, product details and lenses pricelist for the store. You may also, at any time while an Insider, change your selection regarding regular email subscriptions. We will take commercially reasonable steps to implement your termination request and/or opt-out request promptly, but you may still receive communications from us for up to ten business days as we process your request.

We also collect personal information when you choose to use certain other features of the site, such as making purchases. We may keep a record of all of your contact information, such as your phone number, billing and shipping address and depending upon your participation in wish lists and/or wait lists for items, we may request additional information such as your shopping preferences and demographics. We will use this information to contact you if we have trouble processing an order. Additionally, if you contact us by email through our website, we may keep a record of your contact information and correspondence.

If you chose to refer an individual to sign-up as an Insider, you will need to provide their name and email address. OU stores this information to confirm qualifying orders attributable to your account and to track the results of the invitation referrals.

Like all websites, our site may incorporate pixel tags, web beacons, cookies or similar tracking technologies that allow us to track visitors to our site. These are used to collect non-personally identifiable information, like the name of your internet service provider, the IP address of the computer you are using, the type of browser and operating system that you use, the date and time you access our site, how you linked to our site, and other similar traffic related information. We may aggregate your information with other data collected from other visitors to help us improve our site and our product offerings, applications, features and content. We do not create or maintain a personal profile of you or any visitor.

We do not solicit any personal information from anyone under 18 years of age. If you are not 18 or older, you are not authorized to shop on the Site. Parents should be aware that there are parental control tools available online that you can use to prevent your children from submitting information online without parental permission or from accessing material that is harmful to minors.

We will not share or disclose your information to anyone except as described in this Privacy Policy. We may share certain information with our employees, contractors, agents, designees and third party software providers to the extent necessary to enable our employees and third parties to perform certain services for us, including, without limitation, website maintenance, web hosting, distribution of advertising services, order fulfillment, third party try-on applications, and other distribution channels for advertising and marketing materials. We reserve the right to disclose any personally identifiable information that we collect to any third party if we believe we are required to do so for any of the following reasons:

  • to comply with the law,
  • to comply with legal processes or government requests,
  • to prevent, investigate, detect or prosecute criminal offenses or attacks on the technical integrity our our site and our network, and
  • to protect the rights, property, safety and security of OU and its employees, site visitors and/or the public.

We may transfer personally identifiable information as an asset in connection with a proposed or actual merger, sale or financing involving all or part of OU or as part of a corporate reorganization, stock sale, or other change in control. In any case, the sucessors in interest would be bound by the terms of this Privacy Policy.

Our physical, electronic and procedural safeguards meet or exceed current federal standards regarding the protection of consumer information. We also require contractors and outside companies (including web hosting) who work with us to adhere to strict privacy standards through the terms of their contracts with us. Notwithstanding, no security system or data transmission system can be guaranteed to be 100% secure. We use commercially reasonable efforts to protect your information, but we cannot completely guarantee the security of the servers, the transmissions between your computer or devise and the servers or any information provided to us by a third party through or in connection with the Site. You provide us your information at your own risk, but we will take reasonable care with your information.

We will review our Privacy Policy from time to time to ensure compliance with applicable law and technology. We reserve the right to update and revise this policy at any time and will revise the effective date at the bottom of this page to show the date of effectiveness of the current policy herein. You should review this policy for changes, from time to time.

Lastly, we cannot be responsible for the privacy practices of any websites that you access through our website, including social media, and this Privacy Policy applies only to the information we collect through our site. As a routine practice, you should review the privacy policies of each of the websites you visit. Thank you.